tag:blogger.com,1999:blog-8720550037867345187.post2953723128588141922..comments2024-01-13T17:20:15.427+11:00Comments on blogit ergo sum: What is shopper marketing? What is retail media?Peter Williamshttp://www.blogger.com/profile/09350055705252093886noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-8720550037867345187.post-46210248078604927492009-01-23T08:43:00.000+11:002009-01-23T08:43:00.000+11:00Adweek article After years of being overlooked, sh...Adweek article <A HREF="http://www.adweek.com/aw/content_display/news/client/e3if42f3145e3efa9c401721f0d0455a722" REL="nofollow">After years of being overlooked, shopper marketing's proving it can finally deliver the goods</A><BR/><I>No wonder, then, that shopper marketing (the in-store appeals that take the form of shelf talkers, end-aisle displays and the newest: in-store video networks) is getting more attention than ever from retailers, manufacturers and ad agencies alike. According to a study by the Grocery Manufacturers Association and Deloitte Consulting, the number of manufacturers and retailers that have significant shopper marketing organizations of more than 20 people has jumped from 29 percent in 2007 to 60 percent in 2008. The study also found that over the next three years, in-store marketing activity will grow at a higher rate than any other marketing tactic. A Booz & Co. survey of consumer packaged-goods marketing executives found that 95 percent plan to either maintain or increase investments in retail store media.<BR/><BR/>"Companies know the battle will be [won] or lost in-store," explains Tonya Collins, head of customer planning for OgilvyAction. "The amount of resources companies are putting into shopper insights is increasing. They are making internal commitments, shifting funds and talent."</I>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8720550037867345187.post-72070639207091463662009-01-03T09:33:00.000+11:002009-01-03T09:33:00.000+11:00Bill Gerba has posted Retailers Should Use Shopper...Bill Gerba has posted <A HREF="http://www.wirespring.com/dynamic_digital_signage_and_interactive_kiosks_journal/articles/Retailers_Should_Use_Shopper_Marketing_to_Fight_the_Recession__Research_Suggests-678.html" REL="nofollow">Retailers Should Use Shopper Marketing to Fight the Recession, Research Suggests</A>: <I>f the latest survey results from The HUB are any indication, 2009 will be the year of the shopper marketing program. Just a few short years ago, hardly anybody had even heard of the practice. But today, we're seeing the biggest of the big retailers (like Walmart and Target) employing shopper marketing techniques to boost their bottom lines and build customer loyalty -- even as the recession curtails virtually every type of consumer spending. From the smallest mom-and-pop to the largest mega chain, The HUB's latest shopper marketing study indicates that more retailers are already pumping money into shopper marketing. There's even a line item in many budgets specifically for that purpose, as opposed to past years when shopper marketing programs had to siphon what little they could out of existing sales and marketing budgets. But while shopper marketing has made some significant gains in a short time, the survey results indicate that there's still plenty of room for improvement in how companies communicate with shoppers inside the store.</I>Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8720550037867345187.post-33094965921837191332008-12-25T21:24:00.000+11:002008-12-25T21:24:00.000+11:00Australians are doing this too: http://www.movingt...Australians are doing this too: http://www.movingtactics.com.au/Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8720550037867345187.post-12931412214464402912008-12-23T22:16:00.000+11:002008-12-23T22:16:00.000+11:00Link is http://www.newsamerica.com/ourproducts/con...Link is http://www.newsamerica.com/ourproducts/consumersinstore/Pages/couponmachine.aspxAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-8720550037867345187.post-71148745218940834392008-12-23T22:15:00.000+11:002008-12-23T22:15:00.000+11:00News America Marketing have an in-store coupon pro...<A HREF="http://www.newsamerica.com/ourproducts/consumersinstore/default.aspx" REL="nofollow">News America Marketing</A> have an in-store coupon product.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8720550037867345187.post-55378958147182026922008-09-18T02:58:00.000+10:002008-09-18T02:58:00.000+10:00http://www.catalinamarketing.com are a company wor...http://www.catalinamarketing.com are a company working in this fieldAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-8720550037867345187.post-86256651817241863752008-09-11T02:23:00.000+10:002008-09-11T02:23:00.000+10:00Here is Tanta's comment on how shopper marketing...<A HREF="http://calculatedrisk.blogspot.com/2008/09/actually-they-hate-you-too.html" REL="nofollow">Here</A> is Tanta's comment on how shopper marketing can go wrong.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8720550037867345187.post-70601115950465945602008-09-11T02:09:00.000+10:002008-09-11T02:09:00.000+10:00Saatchi-X are a creative in this field.<A HREF="http://www.saatchix.com/" REL="nofollow">Saatchi-X</A> are a creative in this field.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8720550037867345187.post-13135774760107773612008-09-01T15:37:00.000+10:002008-09-01T15:37:00.000+10:00See also http://www.instoremarketer.org/?q=node/57...See also http://www.instoremarketer.org/?q=node/5779Peter Williamshttps://www.blogger.com/profile/09350055705252093886noreply@blogger.com