Print Ads Barcodes says "Google believes that technology can revolutionize traditional print advertising and make it even more useful for readers. This fits with our commitment to making advertising as useful as possible for the end user.Recently, you may have seen newspaper ads for jewelry retailer Blue Nile placed through the Google Print Ads platform. These particular ads include a Google footer with multiple response mechanisms: URL, search terms, phone number, coupon code, SMS code, and 2D barcode. This test is part of our efforts to make print advertising more useful for readers and more measurable for advertisers. 2D barcodes are an especially exciting part of this because they allow readers to "click" on interesting print ads with their cellphones and seamlessly connect to
relevant online content."
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