03 September 2008

Premium No Name Brands

Try googling "premium no name brand" . The list of websites is small and probably includes this one.

With good analytics such as pattern recognition, near infrared spectrometry, liquid chromatography, bluetooth and other technologies and good supply chain management it should be possible to retailers to guarantee the quality levels associated with top brands without paying brand premiums to the brand owners.


Bottled water is the opposite of this idea.

9 comments:

Anonymous said...

An alternate view. http://retaildesigndiva.blogs.com/retail_design_diva/2008/08/brandsbehavior.html

Anonymous said...

Passive reflectometry fits well here. See e.g. http://gvi.seas.harvard.edu/content/passive-reflectometry.

Shoot me an email.

Anonymous said...

This is and old idea according to
http://www.dailydooh.com/archives/629

Imran Ashraf from Rotterdam University is doing a thesis on what can be achieved if you combine: -

1. Digital Signage
2. Item-level RFID-tagging
3. Recommendation systems (data mining on past purchases to determine what a customer might be interested in; “people who bought this book also bought this book”)

Anonymous said...

http://www.fitbit.com/ seems to be working in this field

Anonymous said...

Don't forget Gait analysis as a personal data input,

Anonymous said...

And gestures: http://www.swypeinc.com/

Anonymous said...

Article on RFID adoption.

Anonymous said...

This is a slick article about moving the online experience to physical stores.

Anonymous said...

The branding community have similar ideas. http://www.digitalsignageuniverse.com/events_strategyinstitute_bas.htm