04 March 2009

Blogging on Ergo Sum

I just saw this on a Google search. It sounds like a good idea. No-one has figured out mobile marketing but this sounds like a resonable line of investigation.
ERGO SUM : towards simple and contactless mobile services at the point of sale
For the first time in France, a number of leading retail players (Auchan, Carrefour, Castorama, Fnac, Jules, Kinepolis, Leroy Merlin and Le Groupement des Mousquetaires), financial service providers (Banque Accord, COFIDIS, Finaref and LaSer), and mobile operators (Bouygues Telecom, Orange and SFR) have joined hands to launch a working group whose mission is to define the operation of contactless mobile services at the point of sale
Named ERGOSUM (ERGOnomie des Service sUr Mobile - ergonomics of mobile services), the project is placed under the auspices of PICOM, the competitive cluster dedicated to the retail industry, based in the Nord-Pas de Calais region. 
This joint initiative reflects the wish to offer simple and intuitive contactless mobile services at the point of sale with the following characteristics: 
- the same for every brand, 
- fluid for all services (payment and loyalty cards, discount vouchers, etc.), 
- compatible with existing electronic money systems, 
- consistent with the specifications laid down by AEPM (Association Européenne « Payez Mobile », the European mobile payment association), 
- interoperable for all mobile phones and operators. 
The players will focus on customer experience and the ergonomics of a full range of contactless mobile services at checkout counters, such as payment, the use of electronic vouchers and the allocation of loyalty points. 
The ERGOSUM initiative builds on the joint payment and public transport experiments and work done in recent years to foster the emergence of new daily mobile telephony applications using NFC (Near Field Communication) technology.

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