Try googling "premium no name brand" . The list of websites is small and probably includes this one.
With good analytics such as pattern recognition, near infrared spectrometry, liquid chromatography, bluetooth and other technologies and good supply chain management it should be possible to retailers to guarantee the quality levels associated with top brands without paying brand premiums to the brand owners.
Bottled water is the opposite of this idea.
9 comments:
An alternate view. http://retaildesigndiva.blogs.com/retail_design_diva/2008/08/brandsbehavior.html
Passive reflectometry fits well here. See e.g. http://gvi.seas.harvard.edu/content/passive-reflectometry.
Shoot me an email.
This is and old idea according to
http://www.dailydooh.com/archives/629
Imran Ashraf from Rotterdam University is doing a thesis on what can be achieved if you combine: -
1. Digital Signage
2. Item-level RFID-tagging
3. Recommendation systems (data mining on past purchases to determine what a customer might be interested in; “people who bought this book also bought this book”)
http://www.fitbit.com/ seems to be working in this field
Don't forget Gait analysis as a personal data input,
And gestures: http://www.swypeinc.com/
Article on RFID adoption.
This is a slick article about moving the online experience to physical stores.
The branding community have similar ideas. http://www.digitalsignageuniverse.com/events_strategyinstitute_bas.htm
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