27 July 2008

Dynamic Advertisement Provisioning for Digital Signage

Detecting advertisement viewers' demographic by analyzing their faces Recent articles from Random Ramblings.. and NY Times discuss how two companies TruMedia and Quividi, have systems that measure things about people who look at billboards, such as age, gender and demeanor and change the ads being displayed based on this. These two companies do this by installing cameras on the billboards and using face recognition tecbniques to provide the age, gender and other information.

Examples of these and other image recognition based audience measurement systems are 


Dynamic Advertisement Provisioning
Digital Signage Association calls the above technology  Dynamic Advertisement Provisioning. Here is a quote from the associationDynamic ad provisioning from facial recognition suggests an entirely new revenue model from better message targeting,” Bunn said. “In this revenue model, content is developed for locations where targeted viewers are expected. The content is placed in storage on the media player at that location for playout when triggered (rather than simply placing the ad into a playloop).”

The full Bunn article refered to in the previous paragraph is here.

Related Articles
  • Digital Signage ROI
  • Interactive Displays: Harrahs, Gestures, Kiosks
  • The Last Mile Of Retail The Shelf The Final Supply Chain Frontier says A recent report from the In-Store Implementation Sharegroup, titled “In-Store Implementation: Current Status and Future Solutions,” highlights the problems and opportunities that exist in shelf-level supply chain collaboration. Most alarmingly, the report estimates that suboptimal performance of in-store category management, shelf management, promotion and shopper marketing annually costs the retail industry 1 percent of gross product sales, or about $10 billion to $15 billion (per year). See also Oracl Retail

10 comments:

Anonymous said...

See also http://www.intelligent-earth.com/products/products_virtual_window.php , http://www.intelligent-earth.com/products/products_intelligent_advertising.php , etc

Anonymous said...

See also http://www.gesturetek.com/

Anonymous said...

Philllips are in this business too

http://www.shopperculture.com/shopper_culture/2008/08/do-you-see-what.html

No name said...

http://www.dailydooh.com/archives/1964 is an article on the impact of the NY Times article on the digital signage industry

Anonymous said...

The
WSJ
had a related article but with the YCD technology.
The company powering the screens for Dunkin', YCD Multimedia, is in the midst of deploying facial-recognition technologies that can classify people into certain demographic groups by identifying their approximate age and their sex.

Anonymous said...

Here is an article on the Reactrix interactive display.

Anonymous said...

See also Artificial Intelligence for Digital Signage from Digital Signage blog.

Anonymous said...

See also
http://johnryan.com/approach.html
http://johnryan.com/resources/McKinsey%20White%20Paper.pdf

Steve said...

http://www.catalinamarketing.com take a slightly more traditional approach to this

George said...

Daily DOOH has a new list of digital signage companies http://www.dailydooh.com/archives/5158