12 November 2008

Samsung Integrates TruMedia "iCapture AlliO" Embedded Device

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TruMedia's iCapture PROM (PROactive Merchandising) connects with Samsung's MagicInfo Player to select ads and other content based on the viewing audience's size and demographics.  Although audience measurement data is not included, basic data such as audience counts and gender distribution is presented via Samsung's MagicInfo Player.

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In addition to software integration, Samsung is licensed to manufacture TruMedia's iCapture AlliO Hardware, an all-in-one sensor and video processing device, which Samsung will only market with its PROM enabled screens. 
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I wonder what is in the iCapture device? Linux running on an Intel motherboard plus a high-end webcam? And how well does it work? Hopefully some reviews will be out soon.

It looks like TruMedia is powering ahead with what looks like a sound concept." PROM" is easier to remember than "Dynamic Advertisement Provisioning". 

1 comment:

Mark said...

See also http://www.bmc.com/USA/Corporate/attachments/ceo2cio_efficiency_and_agility.pdf